We build brands for the now. We start by analyzing attention. In order to give runway for creative work that is relevant and impactful, we need to understand how and where particular people consume content. Ultimately, it’s consumer attention that informs how we execute. With data capabilities of a media agency coupled with the business analysis of a creative-driven research firm, we bring companies closer to their customers. we execute fluidly, testing and learning to understand what works, with whom, in the context of each platform. It’s an iterative process that allows us to multiply positive outcomes faster, more frequently, and to greater effect.