Programmatic Advertising

Our programmatic offerings consists of several disciplines, including media planning, buying, and research, as well as reporting, analytics, and advertising technology. Intense curiosity and an ongoing “test and learn” approach drive this process, supplemented by internal, proprietary technology built to add additional, data-backed rigor. Objectives are achieved and often exceeded by implementing a strategic plan, using real-time bidding technology to secure ad placements that would have been otherwise unattainable. These placement opportunities are identified using contextual, behavioral, and lookalike targeting methods, then bid on using a proprietary, conversion-driven buying algorithm optimized in real time.